Back in the days of the Mattel Cabbage Patch Kid craze it was usually very hard to get one for the kiddies.
A radio station (I don’t know where) announced that Mattel was going to get Cabbage Patch Kids out to the people of this particular city.
The plan was that they had to go to the football field of the local university and wait. An airplane would fly overhead and the dolls would be dropped onto the field.
People were supposed to hold their credit cards up so that a photographer with a telephoto lens in the airplane could get the credit card numbers and charge the price of the dolls to the recipients’ accounts.
People actually showed up, waving American Express cards in the breeze.